Well-known watch brands are always indispensable for the hosting of sports events. Sports represent the spirit of marching forward and the pursuit of perfect details, which coincides with the development concept of excellent watch brands. On the playing field of sporting events, watches are always accompanied by their timeless precision. For a long time, Rolex loved tennis, Longines devoted to equestrianism, and TAG Heuer’s love for racing was even more crazy.
Rolex, the ancestor of sports marketing
The simple and classic Rolex has always been loved by many professional sports people. In addition to its century-old watchmaking technology and great reputation, it is also related to its role in sports. In total, Rolex’s ‘sports tentacles’ cover tennis, sailing, racing, equestrian, golf and many other fields. The indissoluble bond between the brand and tennis goes back to becoming the official timekeeper of the Wimbledon Championships in 1978, and it still exists today; and since 2001, Rolex has become the official timing partner of the 24 Hours of Le Mans; since 2002, Rolex Become a sponsor of the world’s top equestrian event FEI World Equestrian Games.
Its spokesperson list also includes Roger Federer, the most outstanding player in tennis and the first Asian player to win a singles Grand Slam title, and is therefore included in the history of Chinese player Li Na …
Another watch brand, Longines, is more ‘exclusive’ than Rolex, and often mentions Longines when it comes to equestrian. The brand side joked in an interview with the media, ‘This way our purpose is achieved.’
Longines specializes in equestrianism
Longines has been fully involved in equestrian sports for nearly 100 years. Longines has a long history of 180 years. It has long supported the elegant equestrian sports, because this sport conveys a noble and unique style and elegance, which are exactly the same as Longines watchmaking tradition. It fits perfectly with the essence of watchmaking philosophy.
On January 15, 2013, Longines announced that it had reached a ten-year cooperation agreement with the International Equestrian Federation (FEI) to become a top partner of the International Equestrian Federation with a record multi-million euro cooperation amount. In the next 10 years, Longines will invest hundreds of millions of euros to sponsor the IMF events. This cooperation marks Longines as an important partner of the international equestrian sport.
In addition, since 2007, Longines has been appointed as the timing of the French Open, and launched the ‘Longines Future Tennis Star’ competition to discover the future tennis star. Through the ‘Andre Agassi Fund’ and ‘For Children And Tomorrow Fund ‘to help poor children, reflecting the brand’s care and support for the next generation.
Recently, Longines has also been associated with gymnastics. On October 3rd, the 45th World Gymnastics Championship kicked off in the ancient city of Nanning, and Longines became the official timekeeper of the event.
Tag Heuer spares no effort to sponsor motorsport
When it comes to the relationship between watches and racing cars, the brand that must be mentioned is TAG Heuer. For more than 150 years, TAG Heuer has always valued the spirit of motorsport and is committed to creating the most accurate and reliable timepieces. From 1971 to 1979, TAG Heuer was selected as the official timer of the Ferrari team; in 1985, TAG Heuer and McLaren Mercedes teamed up to establish the longest and most successful sponsorship partnership in Formula 1 history; in 1992 From 2003 to 2003, TAG Heuer was appointed by the International Automobile Federation to be responsible for all timing operations of Formula One cars in the world.
Blancpain and Lamborghini launch racing event
On October 26 last year, Blancpain and Lamborghini launched the Blancpain-Lamborghini Super Challenge and returned to Shanghai. The cooperation between the two has reached its fifth year. Blancpain and Lamborghini Cooperation is by no means accidental, but a pursuit and consensus on grasping a high-quality wonderful life. The cooperation between the two is not just in the simple form of printing both sides’ logos on the dial at the same time. The pursuit of this cooperation has a distinctive deep meaning and originality, which makes it very different from other similar brands. Come.
Hublot becomes official timekeeper of China Polo Open
‘Go forward in a different way!’ This is exactly how Hublot advances in China. Hublot, which has been spurring Mercedes in the niche and luxurious polo kingdom for many years, has officially focused its attention on China, the origin of polo, and has become the official timing and official partner of the third China Polo Open. Record the personality contests and success moments of the Green Field.
Commenting on the alliance between Hublot and Polo, Mr. Loic Biver, the brand director of Hublot China, said: ‘Polo is not only a sport but also an art. The luxury qualities of the top individuality that the watch has always represented complement each other.
Omega takes on the timing of the 25 Olympic Games
For more than a century, OMEGA has been dedicated to the timing of sports events. Since 1932, Omega was appointed as the first watch manufacturer to be the designated timekeeper for the Olympic Games. After counting this year’s London Olympic Games, In 80 years, Omega has been appointed as the Olympic timekeeper 25 times. At the same time, as the conference partner of the International Swimming Federation (FINA), Omega is also the appointed timekeeper for the World Swimming Championships, the International Swimming Federation World Cup and the European Swimming Federation (LEN).
In addition, Omega is responsible for timing a series of major world track and field events, such as the famous IAAF Diamond League. In the Eugene Station competition on June 2 this year, Liu Xiang won the men’s 110-meter hurdle championship with a time of 12 seconds 87. After winning the championship, his photo with the Omega Timer was quickly spread across the globe.