As fast-selling culture becomes the mainstream of the market today, many industries that have a long history and deep accumulation have also been affected more or less. Take the watch industry, for example, although antique watches have ushered in an unprecedented event, many big names have to carry out market-oriented and crowd-oriented production and promotion of fast-food products under the influence of fast sales. But there are also some brands that always insist on themselves, just like the old saying—don’t forget your original intention, you always have it.
What I want to sort out for you today is a very unpopular independent watch brand-Athens. The reason why it is called ‘pure blue blood’ may be clear to many people. According to Swiss law, if an indicator company wants to advertise that it is ‘Made in Switzerland’, it must use a Swiss-made movement. If this situation cannot be effectively resolved, Control and balance, then this will mean that some Swiss watch companies, including Patek Philippe, will have to abandon the gold-made signboards of ‘Made in Switzerland’, and the Swatch Group, which has the lifeline of Swiss movements, will monopolize ‘Made in Switzerland’. Therefore, the high-profile emergence of independent watch brands at this time is undoubtedly a solid counterattack of self-improvement on the basis of adherence to ‘Made in Switzerland’.
I have to admit that according to Swiss law, if the indicator company wants to promote itself as ‘Swiss-made’, it must use Swiss-made movements. If this situation cannot be effectively controlled and balanced, it will mean that some parts including Patek Philippe The Swiss watch company will have to abandon the ‘Made in Switzerland’ golden signboard, while the Swatch Group, which has the lifeline of the Swiss movement, will have a monopoly on ‘Made in Switzerland’.
Therefore, the high-profile emergence of independent watch brands at this time is undoubtedly a solid counterattack of self-improvement on the basis of adherence to ‘Made in Switzerland’. Next, please follow the edited text to review the centuries of the Blue Blood Walker in Athens.
The Athens Watch was founded in 1846. Its marine astronomical clocks and astronomical watches have been famous for their precision functions. They have been popular in the field of marine watches for more than a century. More than 50 countries around the world have designated the Athens Marine Observatory as a professional instrument for the naval fleet. In the era of no electronic navigation, the Athens watch accompanied the navigators through repeated voyage adventures, withstood the test of extreme temperatures and harsh environments, calculated the navigation position with absolute accuracy, and inherited an innovative factor like Columbus’s discovery of the new continent. In the past 158 years, it has won a total of 18 gold medals, more than a thousand championships and 4,324 mechanical sailing time certificates.
Since 1817, the nautical observatory clocks produced by Athens have been sent to the observatories in Neuchâtel and Geneva for a long period of time. Nine tests for seven consecutive days, first at 36, 28, 20, 12 and 4 degrees Celsius The test was repeated at 12, 20, 28, and 36 degrees. This ‘back and forth’ test method is designed to prove that the precision of the timer can be maintained in the harsh environment of extreme temperatures. The test results proved that the watchmaker and craftsman of Le Roque can be regarded as the pioneer of the most esoteric watchmaking technology in the industry.
In fact, some very abstract things become more specific and better understood after quantification. Take the Athens watch for example. In this one and a half century of horological career, the quantitative technology can make outsiders feel the difficulty and ups and downs of the brand intuitively. The first produced Athenian watch was exported to Central and South America through Mr. Lucien Dubois, the middleman in Paris. He was also the only customer in Athens for the first two years. From such figures, we can see that the brand was very difficult at the beginning. It may be that such a beginning also determines that Athens is destined to be an independent watchmaker.
The 1860 Ulysse received a high-precision astronomical adjuster to measure its pocket chronometers. This famous regulator was made by Jacques-Frédéric Houriet in about 1768 and is now stored in Castle Rock in Le Roque, originally exported to the United States. Minute repeaters, sophisticated watches and pocket chronometers made Ulysse Nardin famous.
In 1922, the Athens Marine Observatory’s timepiece was tested by the U.S. Navy Observatory and won the top 3 places; there were 8 instruments in the top 14 places; and it won the championship at the Tokyo International Expo. 1935 Introduced a new 24-hour double-second hand high-precision pocket chronograph, which can accurately calculate to one-tenth of a second. Suitable for sports timing, numerous awards are proof of its success.
1975 The Neuchatel Observatory publishes the last official report on the quality performance of the observatory’s timepieces. The years covered are from 1846 to 1975. According to the report, the certificates awarded by Athens during this period include: 4,324 of the 1,504 mechanical marine timepiece certificates issued, equivalent to 95% of the total number, and 1069 of the 2411 special awards. It’s the championship. In addition, Athens has won 747 championships in the table clock, pocket chronometer and watch groups. Ulysse Nardin and his successors were awarded at the International Fair: 14 championship awards, ‘Awards’ and ‘Development Awards’, 10 gold awards, 2 honorary awards, 2 silver awards. At the Swiss National Fair, Athens Watch Won the only ‘highest honor’ award with the ‘Star of the Sun’ sailing timepiece.
In 1983, Mr. Schneider, who was the first person to introduce Swiss clock parts manufacturing for Asia, partnered with and acquired the Athens Watch Factory in Switzerland. He has a historical brand. Facing this stranded giant ship, he positioned the route with the purpose of ‘innovation’, determined to carry forward his historical glory, blended his excellent traditional watchmaking technology and modern technology, and developed elegant modern precision. Watches, start a new legendary journey of Athens watches with creativity.
2002 Introduced Genghis Khan’s four-hammer minute repeater watch—the first tourbillon four-hammer minute repeater watch from Westminster Dapeng Zhongle. And Genghis Khan’s four-hammer minute repeater won the 2003 International Creative Award. Introduced the Sonata Bell, the first watch to combine the functions of a spring, countdown, and dual time zone.
2004 Launch of the Circus Minute Repeater. Sonata bells won the 2004 International Creative Awards.
2006 Launch of the UN-160 self-winding movement, the first self-made movement developed by the Athens Watch Factory. The ‘Treasures of Timepieces’ exhibition was held in Moscow to welcome the grand 160th anniversary celebration.
2007 Launch of Freak DIAMonSIL®, the first patented Athens two-way escapement made of diamond and silicon crystals. The launch of InnoVision marks Athens’s vision for the future, combining ten innovative technologies into a single concept watch. In the same year, the Athens watch and its concept watch InnoVision won the 2007 Innovation and Technology Award from the renowned watch magazine Revolution.
2008 Launched the Sonata limited edition silicon watch, continuing its commitment to the revolution in watch materials. Athenian watches are once again selected by readers of the famous Italian watch magazine L’Orologio as their favorite watch. Our revolutionary Sonata limited-edition silicon crystal ring watch won the third place in ‘Technical Watches’.
2009 Launch of two revolutionary astronomical timepieces with Dr. O’Kelly DNA pedigree-Moon Fantasy and Earth Planet Clock. Athens Watch’s new creativity and unique design have been well recognized. With its precision moon phases and tidal astronomical watches—the fantasy of the moon, it won the 2009 complex movement watch award. Roth Schneider Dato’s global president He was also awarded a specially produced commemorative medal.
2010 Launched the Freak Dark Lord Tourbillon, an evolutionary version of the legendary Freak Freak. Launch of the El Toro Challenger Perpetual Calendar. Completed production center for diamond silicon crystal parts in Sion.
2011 Launch of the tourbillon four-hammer minute repeater by Alexander the Great, Westminster Dapeng Zhongle. In April 2011, the brand owner Rove Schneider died, and the Board of Directors appointed Ms. Cai Aihua Schneider as Chairman and Mr. Patric Huffman as Chief Executive Officer.
2012 new self-made marine astronomical watch, equipped with the UN-118 movement conceived and manufactured independently. Athens successfully acquired Swiss enamel artisan Donzé Cadrans SA, and a new self-made chronograph movement that will be used in the next series, taking a step towards its independent development. Furthermore, Athens officially announced its investment in the Swiss company Ochs und Junior in order to strengthen the cooperation between the two parties.
In 2013, the new ‘Freak Phantom’ tourbillon watch from Athens was released. The watch is very hidden, but the ‘fantastic ghost’ tourbillon is a real invention. Limited edition of 99 pieces. The watch uses silicon as the material of its patented hairspring (Si 1.1.1.); In addition, most of the watch’s escapements are made of silicon. The entire ‘Fantasy Wraith’ movement, including the oscillator, was self-developed by the Athens Watch Factory, providing a power reserve of up to 8 days.
Athens watch, the world’s top watch that has gone through 166 years, what is its charm and essence? What attracts generations of watch fans to indulge in it? In Cai Aihua’s opinion, the Athens watch has won the hearts of the world with its long-term history, endless innovation and indestructible quality. The success of the Athenian Watch is the result of the joint efforts of the entire team of Athenian Watches. All Athenian Watches have always adhered to their faith and the spirit of the Athenian Watch and carried it forward.
Athens has always adhered to the principle of developing timepieces by carefully selecting the highest quality materials. In fact, when the company entered a new development milestone, it has not only developed mechanical timepieces to meet the achievements of continuously crossing the peak of technology, but also committed to reviving enamel technology, and using this exquisite decoration technology to create unique designs, The elegant art that was once lost is carried forward again.
Before the days of the Gaul Roman Empire, enamel was already a decorative art. Enamel is a glass containing silicon dioxide, red lead and potassium carbonate. During the polishing of enamel, a stabilizer containing lime or magnesium is added to its main material, silicon dioxide, and a flux containing potassium and sodium is also required to reduce the melting temperature of enamel.
Today, the distinctive and noble blue San Marco astronomical watch, limited production of the famous ship series and the Tellurium world map and other models have become Athens’s well-known marks.
The delicate surface of each San Marco watch and even the limited edition series requires more than 50 processes and 12 to 24 drying procedures. Even experienced craftsmen spend at least 50 hours to complete a surface. After arduous and complicated processes and selection processes, the surface of each enamel watch reflects the pride of Athens in participating in the revival of this lost art.
From the ‘Trilogy of Timepieces’ to ‘Imagination of the Moon’, Athens watches are performing legends in the watch industry with strange imaginations, becoming praises on the wrist. Cai Aihua believes that the ‘Fantasy’ series is bound to lead another aesthetic trend in the watch industry. ‘Fantasy’ has been developed for 7 years. It does not use the hour hand, minute hand, and second hand to distinguish time. It is an unprecedented change and has been applauded by people.