The history of TAG Heuer is closely linked to the Monaco Automobile Club. From Fangio to Alonso and Button, the greatest champions of racing cars have all dazzled chapters in the book of Monte Carlo and become important for the brand legend component.
McLaren’s main drivers Jenson Button and Alonso
The Monaco circuit is one of the oldest and most prestigious circuits in the world, and it is here that Tag Heuer has a special status and is included in the great annals.
Among the Tag Heuer brand ambassadors, how many Monte Carlo winners are also: Niki Lauda, Jody Scott, Alan Prost, Elton Senna, Mika Hakkinen, David Kuthard, Raikkonen, Alonso, and Hamilton are all on the stage to enjoy the glory.
Elton Senna drives history with MP4-4 at 1988 Monaco qualifying
In 2011, Tag Heuer and the Monaco Automobile Club signed a historic agreement, covering everything from official partners, official watches to official sunglasses, further strengthening the close relationship between the two.
TAG Heuer CALIBRE 1887 43 mm automatic chronograph
This series of watches is equipped with the self-made Calibre 1887 movement, inspired by the Calibre 16 design, can be described as a classic reproduction. A 43 mm polished stainless steel case, a super-durable ceramic bezel and a wear-resistant sapphire on the case back. The stunning dial is understated black or elegant smoky gray, adorned with sun rays, and the new H-shaped bracelet adds a special sense of fashion.