In 2014, the world’s leading watch brand Rolex once again joined hands with the internationally renowned Salzburg Festival in Austria to support this high-scale music feast with a history of nearly a century. In addition, in order to highlight the uniqueness and importance of the Salzburg Festival, Rolex presented the “Salzburg Festival Night” at the Shanghai Peninsula Hotel on December 9th, inviting Salzburg Music The chairman of the festival, Dr. Helga Rabl-Stadler, participated in the event and presented an exclusive and powerful musical performance. At the same time, Rolex is proud to announce that the new Cellini series launched at the 2014 Basel Watch & Jewellery Show has been launched in China.
Russian bass singer Abdelazakov and Italian pianist Allesandro Misciasi gave a wonderful performance
In 2012, Rolex began a partnership with the popular Salzburg Festival. With a model of perseverance, Rolex’s mission coincides with the belief of the Salzburg Festival. Since then, both parties have helped artists achieve excellence and promote and popularize music around the world. The success of the Salzburg Festival lies in its relentless pursuit of top art for nearly a century, and bringing high-quality performances is its lifelong effort. In 2015, the Salzburg Music Festival will enter its 95th session. Under the leadership of Chairman Dr. Haile Ruibao Stade, it will be another unique classical music event next year.
Dr. Helga Ribbostede, President of the Salzburg Festival and Mr. Abdelazakov, Russian bass singer
The climax of the dinner came from the wonderful performance exclusively presented by the Salzburg Festival-the famous Russian singer Ildar Abdrazakov and the Italian pianist Alessandro Misser Allesandro Misciasi presented a four-tune singing performance together, which showed his passion for art and meticulous professionalism, and made the audience experience the unique charm of the Salzburg Festival.
Salzburg Festival Chairman Dr. Helga Ribbo Stade speaks at ‘Salzburg Festival Night’ hosted by Rolex
In keeping with the classical theme of the Salzburg Festival Night, it also celebrated the official launch of the new Rolex Cellini series from the 2014 Basel Watch & Jewellery Show in China. This collection consists of 12 classic watches, each of which combines expertise and exquisite craftsmanship, fully showing the timelessness of the Rolex watchmaking tradition. Simple and elegant lines, noble and magnificent materials, and exquisite luxury decoration, every detail meets the rules of watchmaking technology.
Rolex presents the new Cellini series, which embodies the classic style and timeless elegance of traditional watches in a contemporary spirit. This new collection consists of 12 classic models, each of which combines expertise and craftsmanship, fully embodying the timelessness of Rolex’s watchmaking tradition. With simple and elegant lines, noble and magnificent materials, and exquisite luxury decoration, every detail conforms to the laws of watchmaking. However, this new series of watches is not limited to the beautiful designs of yesteryear. Inspired by the well-respected artist, goldsmith and Holy See sculptor Benvenuto Cellini of the Italian Renaissance, the Rolex Cellini series returns to classical roots on the one hand, and reinterprets the essence of the middle with modern methods, perfect harmonious. These watches contain Rolex’s watchmaking tradition, reminiscent of contemporary immortal architecture, with its layout proportions and minimalist lines, which are cleverly matched with modern space and light and shadow. The new Cellini watch breaks away from the traditional constraints and completely becomes the guardian of time. It is also a symbol of luxury style and truly reflects the extraordinary value of art de vivre.
Cellini TIME-White Gold
The new Cellini series represents the most exquisite and charming in the watchmaking tradition, absolutely noble and elegant. The case is made by Rolex’s exclusive foundry and is available in 18 ct white gold or eternal rose gold. The classic circular design with a diameter of 39 mm is the brand’s traditional logo. The delicate shape of the ears, polished finishes, and double outer ring composed of a dome-shaped outer ring and a triangular-pitted outer ring make the watch unique. . Among them, the triangular pit pattern symbolizing Rolex is used for the screw-in case back, which is rounded like the old design. The trumpet-shaped screw-down crown underlines the delicate aesthetics of the Cellini series.
Cellini DATE-Eternal Rose Gold
Another dial also quotes the brand’s watchmaking knowledge and tradition. Each dial is lacquered or decorated with black or silver-plated classic ‘rayon flammé de la gloire’ radial pattern, with gold solid hour markers. The dial layout depends on the different functions of the watch. The entire Cellini series can be divided into three categories. Cellini Time is an example of classic watchmaking, with hours, minutes, and seconds displayed. Cellini Date adds the calendar function through the hands of the sub-dial. Finally, Cellini Dual Time can display the time in two time zones at the same time, and the sub-dial window in the second time zone is equipped with elegant sun and moon day and night indicators.
Cellini Dual Time-Eternal Rose Gold
All new Cellini watches are equipped with extremely accurate self-winding mechanical movements, all certified as precision timepieces by the Observatory and manufactured by Rolex. For the purest traditional style, these watches are equipped with a bright black or brown alligator leather strap, stitching trim, and 18 ct gold buckle, which appropriately reflects the elegance of a gentleman.
Rolex and the arts
Rolex is proud to be an important driving force behind the best art events, artists, art projects and events.
At the beginning of the 20th century, when pocket watches became popular, Rolex founder Hans Wilsdorf successfully realized his dream and created a watch that combines precision and elegance. Since then, Rolex, the Swiss watchmaker’s leading brand, has encouraged individuals to excel. Over the years, Rolex brands and products have continued to develop and strive for perfection. Because only the highest quality materials are used and designed by the best designers, Rolex watches have become a symbol of elegance, dignity and highest quality.
Upholding the brand tradition and promoting brand value, Rolex actively assists artists to achieve excellence by supporting a group of carefully selected artists and artistic activities.
Rolex seeks partners who are just as passionate as their brands, pursuing precision and performance. Therefore, the association between Rolex and the art world is logical. Rolex’s collaboration with the art world dates back to the 1970s. At the time, New Zealand soprano Dame Kiri Te Kanawa began a long-standing collaboration between Rolex and the art world.
Over the years, Rolex’s support for art has expanded to many outstanding artists in various fields. In the field of vocal, Rolex’s endorsers include the famous Spanish tenor singer Plácido Domingo, who has worked with the brand for more than 30 years, and the Italian baritone singer Cecilia Bartoli ( Cecilia Bartoli), German tenor singer Jonas Kaufmann, and British tenor singer Bryn Terfel.
The talented young pianist Yuja Wang of the famous classical musicians who cooperated with Rolex. In addition, Rolex has established a close working relationship with Venezuelan conductor Gustavo Dudamel. Recognized as a world-class orchestra, the Los Angeles Philharmonic, where Dudamel is the music conductor, is also sponsored by Rolex.
In the field of modern music, Rolex maintains a stable cooperative relationship with many well-known pop artists, including Grammy winners, Canadian jazz singers Diana Krall and Michael Bublé, India Sittar player and composer Anoushka Shankar, and the famous French ballerina Sylvie Guillem.
In addition to supporting artists, Rolex understands the importance of working with prestigious art groups such as the fascinating Teatro alla Scala, the historic Royal Opera House, The prestigious Metropolitan Opera in New York. At the same time, Rolex supports the popular Salzburg Festival and the famous Vienna Philharmonic Orchestra. Rolex’s support for art has now extended to Asia and has become a dedicated timepiece for the National Centre for the Performing Arts.
At the same time, Rolex also helps young artists to realize their artistic potential through a number of sponsorship projects, such as the annual World Opera Vocal Contest, Operalia, founded by Mr. Placido Domingo, and the Rolex Mentor and Sponsorship Program (Rolex Mentor and Protégé Arts Initiative), a project aimed at discovering talented young artists around the world, allowing them to collaborate with art masters for a year, and receiving one-to-one careful guidance during this period.
Recently, Rolex has established a partnership with Medici.tv, an online video leader in classical music. With this unique platform, music lovers can experience the lively charm of well-known concerts at any time. Similarly, Rolex has partnered with Euronews’ music show called Musica, which brings viewers to the world of music and dance. Rolex partners also include Operaonline, a comprehensive online opera library open to all opera fans. These are part of the Rolex Art Support Program, which aims to promote and popularize music around the world by exposing the public to high-quality classical concerts, festivals, operas and musicians.
In the spirit of the founder of the brand, Mr. Wilsdorf, Rolex is always active in the arts and spares no effort to support outstanding talents and institutions that share common values with the brand and relentlessly pursue perfection and excellence. This support will benefit the inheritance of the artistic heritage and make a unique and lasting contribution to cultural causes around the world.
About Rolex World
Rolex World is located at the Roosevelt Private Club on the Bund, Shanghai. Rolex is the only brand experience center in the world. The exclusive space covers an area of more than 800 square meters. Watch sales in one, bringing to the public a truly all-round interactive brand experience. Named ‘World • World’, it means the infinite extension of time and space. It is precisely Rolex’s long-term pursuit of eternal perfection. For more information or to make an appointment, please call (021) 33300091, or visit http://www.therolexexperience.com/