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    Messi Visit Audemars Piguet Watch Factory

    According to the watch house, Messi, a famous player who currently plays in Barcelona, ​​recently visited the Audemars Piguet watch factory. Since 2010, Messi has reached a friendly cooperative relationship with the Audemars Piguet brand. , The brand also launched a customized version of its commemorative watch.

     With four talents, including talented players, long shots, unparalleled pass skills and exemplary teamwork, Messi stands out as a talented player from another planet. As soon as football reaches his feet, Messi’s talents in passing are not only indescribable. In particular, he will attract the audience to watch intently, holding his breath and awe, and awe will spring up.

       As a strong player in the Barcelona football team, this athlete not only won three Champions League titles, five Spanish Champions Cup titles, but also won the FIFA ‘Golden Globe’ award many times. Messi just simply changed the contemporary Football is transformed into a sporting art based on smooth, agile movements.

      In 2005, Lionel Messi and Audemars Piguet made their first connection. To celebrate his first La Liga title, the top manager of the Spanish football club he played with presented him with a Royal Oak watch, which made him love at first sight. Between a promising Argentinian player and a maverick watch, a love affair that has only just met each other has just begun. So Lionel Messi started collecting Royal Oak watches, and since then, he has naturally become the image spokesperson for Audemars Piguet in 2010.

        He is currently a UNICEF Global Goodwill Ambassador and founded the Massey Foundation for vulnerable children in 2007 to assist them in accessing education and medical care.

       In 2010, Messi was invited as the image ambassador for Audemars Piguet. Since the introduction of the Royal Oak Leo Messi Limited Edition commemorative watch, he has been proud to wear this watch.

     During this visit, Messi himself was also very interested in watches, and he personally participated in the assembly of watches. At the same time, he was once again impressed by Audemars Piguet’s superb watchmaking skills. Every watch is made up of countless precision parts. Being able to complete such a complicated process is a very difficult task in itself. The brand must continue to surpass itself on the basis of this, which also makes him Sincere admiration for Audemars Piguet.

     The intimacy of Audemars Piguet and Messi once again proves that the watch industry and sports industry have many similarities. At present, sports-related spokespersons in the big family of Audemars Piguet brands also account for a considerable proportion. Of course, this has also greatly enhanced the brand’s influence and popularity.

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    Audemars Piguet Showcases New Living Room At Art Basel Hong Kong 2015

    Audemars Piguet showcases the newly created living room of the Art Basel Hong Kong 2015, including new custom installations designed by French artist ALEXANDRE JOLY. At the same time, Audemars Piguet is pleased to announce that it will restart the innovation booth in the collectors’ living room of Art Basel Hong Kong 2015. The booth is called ‘MINERAL LAB’. It draws inspiration from VALLÉE DE JOUX in the Swiss Jura Mountains, home of Audemars Piguet, and is designed and produced by the famous French designer MATHIEU LEHANNEUR.
       As its design philosophy changes from winter to spring, the presentation form of the booth will change accordingly. The updated 2015 version of the booth will also feature an ecological living wall, a new custom sound installation designed by French artist Alexandre Joly, and will also showcase the extraordinary female traditional timepieces launched by Audemars Piguet from 1900 to 2015.
       In 2015, the Audemars Piguet living room brought a new breath to Mathieu Lehanneur’s imaginative design. The first display of this design was at the Art Basel Hong Kong last year. Its design will draw inspiration from the fields of science, nature and technology. Lehanneur added an ecological living wall surrounding the living room, which was stably covered with moss. Lehanneur uses the wisdom and heritage of Audemars Piguet to express the transition and change of the four seasons in nature. In order to complement the new design of the Audemars Piguet booth at Mathieu Lehanneur, we commissioned French artist Alexandre Joly, based in Switzerland, to customize a new sound art work for Art Basel 2015.
       Joly’s work is mainly a combination of vision and sound, often creating installations that are closely related to a specific place, and explores the relationship that humans can grasp with nature, technology, and the environment in terms of perception, imagination, aesthetics, and ethics. In his work, Joly mixes sounds recorded in natural things (including weather, landscapes, insects and frogs) and fuses them with electronic sounds and frequencies, highlighting the sound characteristics of these materials and independent entities, Visual scenes accompanied by these sounds are also presented. Alexandre Joly records natural sounds around Surabus and Audemars Piguet manufacturing and museums. Joly will create a customized Audemars Piguet voice and play it along the Audemars Piguet booth’s ecological living wall at Art Basel 2015, vividly explaining Mathieu Lehanneur’s design concept.
       Audemars Piguet will showcase historical and contemporary women’s timepieces as a core exhibit at Art Basel 2015. These beautiful timepieces are beautiful and elegant, and the year of manufacture spans from 1900 to 2015. Since the brand’s inception in 1875, Audemars Piguet has been making beautiful women’s timepieces. Making women’s timepieces challenges all technical and aesthetic traditions. From a technical point of view, in order to meet the trend of increasingly compact and simple women’s timepieces,
       The watchmaker must make the movement as small as possible. This exhibition will show from an artistic perspective, how to rely on the ingenuity of various artisans, including enamelers, metallurgists and jewellers, to make exquisite case decoration and devices capable of containing these delicate mechanical elements. The fine diamond and sapphire bracelet watch made in 1916 fully demonstrates this ingenuity, and this watch will be displayed at the Audemars Piguet booth. For decades, Audemars Piguet has been a pioneering brand in the art and design of women’s timepieces. Many of the world’s first miniature timepiece mechanisms are produced by Audemars Piguet. The women’s small pendant watch produced in the 1880s is the love of time. One of the miniature timepiece mechanical devices produced by him.
    About MATHIEU LEHANNEUR
       Mathieu Lehanneur is a famous French designer at the forefront of the international design scene. He combines design, science, technology and even poetic communication elements in a very innovative way. His humanized design can serve the best of humanity.
       He graduated from the French National Institute of Advanced Industrial Design (ENSCI), and his works have been awarded by the Museum of Modern Art in New York (New York, USA), Pompidou Center for Contemporary Art (Paris, France), Museum of Modern Art in San Francisco (San Francisco, USA), and the Ile-de-France Foundation for Contemporary Art Permanent collections of important art institutions such as the Society (Paris, France) and the Design Museum (Ghent, Belgium).
       Mathieu Lehanneur has designed for Triumph Champagne, Issey Miyake, Quentin, Cartier, Burchuna Flo, etc., and has also completed a number of amazing projects, such as the Church of Saint-Silaire (Meyr, France), Di Arconas Hospital (Paris, France) and Paris’s most popular landmark place ‘Electric’.
    About ALEXANDRE JOLY
       Alexandre Joly was born in France in 1977 and currently lives and works in Geneva. Alexandre’s work is closely related to sound creation. Whether it’s around installing equipment or performing, Alexandre always explores the possible interactions between materials, objects, and sound. Over the years, Alexandre Joly has used miniature speakers called ‘piezos’ in many works. He shows sounds recorded in natural things (weather, landscapes, insects, frogs, etc.) and mixes them with electronic sounds and frequencies.