Tag Heuer Link Watch Series Officially Launched

TAG Heuer, a well-known Swiss high-end watch brand, has launched a new and improved LINK watch series. In order to match the appearance of the new watch, TAG Heuer has held a short film creation competition earlier. As the theme, each exerts his creative talents and competes for precious prizes sent by the brand.
    This competition was co-organized by TAG Heuer and eYeka websites. TAG Heuer from Southeast Asia invited the most creative customers to participate. The organizer provided each participant with three photos of the new watch. The creative expression was very free. The participants used classic watches. Designed as a title, creating a 30- to 60-second short film or animation contest. The contest lasts six weeks and the prizes total more than $ 18,000. Participants also have the opportunity to win the LINK watch. This competition attracted creative talents from all over the world. EYeka website and TAG Heuer selected 41 short films. All the shortlisted works showed the participants’ creative interpretation of the new LINK watch full of modern elegance.
    Customers from all over the world will be able to enjoy the shortlisted short films and vote for the winners of this competition by logging into the TAG Heuer Southeast Asia Facebook page, Youtube.com or Youku.com from September 1.
    LVMH Watch & Jewelry Asia President Jean Marc Lacave said: ‘Today’s consumers receive a lot of marketing information from social media and other channels, and they know how to filter. Heuer has to create new promotions if it wants to focus on consumers’ attention. Perspectives and topics, and attract consumers to participate through the Internet platform. The competition follows the same requirements by the public to lead the creative process. Since its creation, TAG Heuer has always respected creativity and adhered to the brand regardless of product design and marketing methods. Avant-garde creative spirit gene. Through this online competition project, the brand image can be expanded to a broader level and attract more public and consumer participation and attention. ‘
    eYeka representative Joel Cere (Global Director of Insights & Innovation) said: ‘The public consumer’s creativity on the company’s online community platform is amazing. In fact, premium brands have also noticed that in the field of professional advertising and marketing companies Besides, creative talents are also crouching. ‘