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    Swiss Mido Helmsman Series Power Reserve Men’s Watch

    In the blue sea and blue sky of Australia, the little white sails of the Sydney Opera House and the magnificent cross-sea majesty of the Sydney Harbour Bridge complement each other. This static and dynamic contrast is strong but harmonious, attracting countless visitors . Swiss Mido draws inspiration from the streamlined design of the Sydney Harbour Bridge and the shape of the steel structure, creating a robust and dynamic helmsman series. The new power reserve watch of the helmsman series is equipped with an automatic mechanical movement with a power reserve display function to ensure accurate readings for a long time. The details inherit the rigid characteristics of the Sydney Harbour Bridge and are carefully decorated to create this. A classic men’s watch that can stay with you forever.

    As an extraordinary feat of engineering technology, the Sydney Harbour Bridge perfectly embodies the characteristics of the industrial revolution of the 1930s. It is like a Changhong across the bay, majestic and magnificent, attracting countless visitors to stop here and experience the infinite scenery of the blue sea and blue sky on the bridge across the sea. Today, Swiss Mido draws inspiration from the Sydney Harbour Bridge and has created the helmsman power reserve series men’s watch, which uses the stored enterprising power to applaud your Lingyun ambition to climb the peak.
    The Sydney Harbour Bridge spans the sea, and the all-steel arched structure is rare and can be described as a world-class act. Swiss Mido’s new helmsman series power reserve watch draws inspiration from the classic design of the bridge and the all-steel structure. It inherits the spirit of continuous innovation and challenges in the era of the big industry. Watch with power. The appearance of the helmsman power reserve series is a calm and restrained black, showing a positive and low-key temperament. This series of watches is equipped with an automatic mechanical movement with a 42-hour power reserve display function, which can not only ensure accurate travel, but also be on the road where you stand up and bravely go forward, stay with you for a longer time, and witness every time in life Challenge and excitement that belongs to you.
    Swiss Mido helmsman power reserve series men’s watch case diameter 42 mm, with satin-finished dial, silver-gray scales like the steps leading to the peak on the Sydney Harbour Bridge, every minute of the time is Witness your upward proof. The pointer is treated with Super-LumiNova®, as the pointer shows, to ensure a clear and convenient reading at night. The watch is equipped with a screw-type handle to ensure 100 meters of water resistance to meet the needs of more different environments.
    The helmsman power reserve comes with a black leather strap. At the same time, Mido also launched a series of stainless steel case and strap models to choose from.
    Technical Information
    ETA 2897 automatic movement, 11½’’’, Ø25.60mm, thickness 4.85mm, 21 diamonds, amplitude 28,800 swings / hour, INCABLOC and NIVACOURBE anti-vibration system, NIVAFLEX NM mainspring, NIVAROX II balance spring The carefully crafted movement is decorated with blue screws, and the automatic oscillating weight carefully sculpts the Geneva ripples and the MIDO logo. Hours, minutes, seconds, date and power reserve display. Tested in four different locations to verify its accuracy and a 42-hour power reserve.
    316L stainless steel is treated with black PVD, composed of three parts, double-sided anti-glare sapphire mirror, spiral crown and back cover, transparent back cover with beautifully decorated movement, engraved with serial number, 100 meters waterproof.
    Black calfskin leather strap with crocodile leather pattern and red stitching. Stainless steel folding clasp with black PVD treatment.
    Black, satin-finished inner bezel, power reserve display, white Super-LumiNova® scale, carefully colored Arabic numerals, date window at three o’clock.
    白色 Hour and minute hands treated with white Super-LumiNova® to ensure clear readings at night.
    About Swiss Mido
    In 1918, the experienced and talented master watchmaker George Sharon founded the Swiss Mido in Zurich, Switzerland. Its name comes from the Spanish ‘Yo mido’, which means ‘I measure’. Mido aims to make a watch that perfectly combines practical functions with unlimited value. MIDO entered China for the first time in 1938, when it was called ‘meter’. In 2000, MIDO entered China again under the name of ‘Meitu’ under the SWATCH Group.
    The real design is more resistant to the flow of time than the current trend. Swiss Mido draws inspiration from classic architecture, and interprets the philosophy of time and space art together with the architecture, and wears eternal architecture with inspiration and creativity on people’s wrists: from the Great Wall of China to the landmark building of New York, from the ancient The Colosseum from Rome to the Arcade of Emmanuel II in Milan, from the Sydney Harbour Bridge to the Rennes Opera House in France to the Eiffel Tower … Medieval designed the Great Wall, Bruna, Perfect, Belem Sairee, helmsman, commander and other series of watches, they all accurately interpret the classic motto of ‘inspiring to create eternity’. While emphasizing timeless design, Mido is also one of the brands of choice for Swiss official observatory-certified watches. For nearly a century since its birth, Mido has always insisted on manufacturing 100% Swiss-made watches with high-quality materials, precise movements, excellent waterproof performance, and long-term ownership.
    Swiss Mido is no longer a mechanical product that simply records time, but a symbol of taste, a timeless interpretation.

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    2014 Sihh – Roger Dubuis 21st Century Unique Mechanical Feast In Roger Dubuis

    ROGER DUBUIS invites visitors to follow the latest amazing creations of its extraordinary world and enter a unique mechanical feast of the 21st century.
    Left brain, right brain, a spirit that combines retro and future, a tribute to inventors and enthusiastic scientists, some creative movements with stylistic characteristics, the latest technology and the ancient confrontation of copper and iron ROGER DUBUIS Roger Dubi will set up a brand new and unique exhibition venue for the re-launched Hommage series at this SIHH Geneva International Haute Horlogerie Show, once again bringing visitors an extraordinary journey of surprise: expressing the traditional system through modern interpretation The table compliments the use of the post-industrial period and steampunk’s sci-fi hyper-realistic spirit to show the rich combination of mechanical aesthetics and organic creation.

    ROGER DUBUIS injects a steampunk sci-fi hyper-realistic atmosphere into the SIHH 2014 Geneva International Haute Horlogerie

    The SIHH Geneva International Haute Horlogerie fair held at the beginning of each year is a major occasion that offers unique exhibition opportunities. ROGER DUBUIS is proud to take this opportunity to showcase recent works and reveal the latest features of its complicated and sophisticated timepieces. This year ROGER DUBUIS dedicates this exhibition to the Hommage series, which once again brings opportunities for people to step into the space beyond time, in which it displays an extremely timely theme, which shows that ROGER DUBUIS is good at Contrast effects of vision and concept. In order to highlight the Hommage series and its great significance in the brand, ROGER DUBUIS presents its cuckoo clock with a steampunk sci-fi hyperrealistic approach at the SIHH 2014 Geneva International Haute Horlogerie exhibition. Accompanied by a set of fascinating and fun, inspirational and educational elements. This unique exhibition design is to commend the outstanding creators from ancient times to the present. Due to their unremitting pursuit and breakthrough in watchmaking technology, this moment-and this Hommage series-has existed.
    Transformational imagery
    This brand new exhibition room expresses the beauty of all machinery and the delicate taste of Belle Epoque, reflecting the attractive atmosphere of elegant clothes and luxurious pomp. However, ROGER DUBUIS has never done anything in an oversimplified, unbridled way. Its approach is always meticulous and symbolic, sometimes subversive or provocative, but there is no lack of meticulous calculation ideas to achieve the highest standards of superior quality.

    SIHH 2014 Geneva International Haute Horlogerie Show, ROGER DUBUIS Opening Ceremony

    The design focus of the main hall of the ROGER DUBUIS exhibition hall falls on an oversized cuckoo clock that is driven by a mechanical movement, and it has also become the perfect symbol of the creative concept of this exhibition hall! Although the cuckoo bell is not a Swiss original work, its close relationship with Switzerland is famous all over the world and it appears in many different countries, such as Italy, Russia, the United States, Britain, Argentina, Germany, and so on. ROGER DUBUIS uses humorous methods to pay tribute to the time-honored Swiss wisdom through this cuckoo clock. Switzerland not only makes full use of all existing traditional resources, but also turns them into its own assets-its performance The achievements in the field of watchmaking are the best example.
    Mr. Alvaro Maggini, creative director of ROGER DUBUIS pointed out: ‘The cuckoo clock not only symbolizes Switzerland and watches, but also shows the characteristics of birds in a fun way. This transformation ability fully reflects Switzerland’s industrial Features. A country lacking natural resources, but with the rich creativity of the people, the best existing expertise and technology are brought to the extreme, and they are internalized into extraordinary and nationally exclusive exclusive assets! ‘In short , ROGER DUBUIS Roger Dubuis used to use semi-joking humor to achieve strong effects, and therefore once again converted the symbolic image of the cuckoo clock to another bird-you must guess, that is: with ROGER DUBUIS Roger Dubi is closely related and represents the eagle of the Geneva Seal.
    In this artistic and creative world of ROGER DUBUIS, gears and springs of various sizes are shuttled through, and clicks, ticks, and time signals are constantly heard in the wood, metal and leather kingdom of the watchmaker’s workshop, as if Express a vivid warning: In today’s flooded virtual world, everyone is looking for the real thing. What ROGER DUBUIS offers to people through this wonderful world and its innovative timepiece is the most exquisite and amazing ‘extraordinary machinery’.
    Inside Roger Dubuis’s giant brass cuckoo bell, there is a fascinating Alpine world and several traditional shepherds’ houses, some silent statues symbolizing the unknown watchmaking genius of centuries, its hands Holding a transparent bell cover, it shows the various watches of the Hommage series. The ROGER DUBUIS movements engraved with the Geneva mark are displayed on black copper countertops, which are the latest achievements of the brand’s proud technological assets. Visitors can sit and relax on the smooth black leather sofa. A row of high-quality screens presents the daily life of the watch factory and intriguing mood boards, so that visitors are immersed in the background world of crafts and craftsmen. The exhibition scene and the precious works displayed in it were created through the exquisite skills of these artisans.
    Bringing the story to a farther country in a dramatic setting
    ROGER DUBUIS Alvaro Maggini, the creative director of Roger Dubuis, is a highly developed character who obviously has left and right brains. The encounter with his boiling personality is bound to be an unforgettable experience. He can captivate the audience and lead the other party into a dream world filled with the values ​​of ROGER DUBUIS, just like the extraordinary visual country he designed and created for this exhibition.

     (Left) Mr. Roger Dubuis, founder of the watchmaking factory and creator of the Hommage collection, Mr. Jean-Marc Pontroué, CEO of ROGER DUBUIS

    Together with the watch factory, he developed a way to present the extraordinary world of ROGER DUBUIS with theatrical scenes, and also used this to show the special world of the Hommage series, which he regarded as infiltrating the other four The ‘fifth element’ of the world has shaped a territory where imagination can gallop. When he conceived the exhibition for this series focusing on the movement, the heart of clocks, a magnificent space symbolizing ‘extraordinary machinery’ naturally appeared in his mind in an organic and vibrant form. . At the same time, the idea of ​​using steampunk sci-fi hyper-realism naturally comes from Hommage’s respect for fine watchmaking crafts, such as the unique sun decoration pattern shown by Guilloché carving technology.
    Whether it’s conceiving a ROGER DUBUIS store or a special venue such as the SIHH Geneva International Watch & Clock Fair, Alvaro Maggini’s professional background in advertising has enabled him to fully grasp the importance of attracting visitors’ attention: lead They enter a completely extraordinary world and tell them a story that can inspire their own imagination. Through the guidance of the drama scene, people feel as if there is a special stage into their own lives, so that they can participate in the lively performance. The clear identity in it has a subtle effect with the interaction between the individual and the watch Variety. This also reflects the wonderful connection established between a watch and its owner when it is actually worn. Similarly, his drama experience also made him realize that talent and talent can only be achieved through precise calculations and plans, which also means that this ROGER DUBUIS performance of ‘Extraordinary Machinery’ cannot be relied on By chance.

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    Time Changes, The Classic Charm Of Amy Long Lies In Inheritance

    The annual international watch industry event-Basel Watch Fair is about to open this week. Faced with the challenges posed by Android Wear and Apple Watch smartwatches, what kind of answer will traditional Swiss watches give?

      The continuation of the brand brings a spirit to the world. Time flies and technology iterates. What Swiss watch Emilon hopes to show to the world is a classic inherited from charm.

    Classic needs bloom

    The significance of the classic lies in the constant blooming of charm, which not only carries gorgeous, luxurious, loyal ideology, but leaves people with more conservation in memory, it seems to leap from the secular, leaving only the next generation forever Waiting and inheritance. Just as men and women love Emilion watches, they clasp with pulses between their sleeves and accompany themselves through their lives to create legends. Behind low-key luxury, with personal taste and smart temperament, is the heritage of the Emilion brand to this day The charm.
    Since its birth, Amy Long has elegantly and creatively mapped the characteristics of Geneva and the aristocratic atmosphere. It has reached the height and charm displayed in today’s industry market. Looking back on 2014, Emilion continued to maintain the brand’s outstanding watchmaking spirit, bringing beautiful new themed watches. Conquering the abyss of the challenger of extreme charm, the golden horse watch that shows success and vitality, and the pure and elegant series designed for elegant women all over the world, three unique brand watch series embody the classic and aggressive spirit of Amy Long. the spirit of.

    Only time

    Sometimes, the beauty of a gifted woman is not only in the appearance of the city, but also in the inner endurance. Just like an Emilion watch in the wrist, it is not only the brilliance of the moment, but also a perfect adherence, which is cast into time by the eternal and forever legend. Similarly, the subtlety of Amy Long’s watch is not only in design, but also in the precise connotation carried by charm. The standing of a brand, its unique ingenuity and the passage of time reflect each other. It is the moment of heart throbbing. . Like the ‘wings of time’ series under the superb craftsmanship, this kind of touching will make people’s minds straight, let the wearer’s thoughts follow the flying eagle flying in the sky, soaring in the sky, at this time, you mean it is a timer Or is it an ornament? Or, it should be a crystallization of wisdom that combines traditional art forms with innovative elements. Such a thick humanistic connotation, of course, needs to be passed on from generation to generation.

    Underneath the beautiful appearance is the outstanding quality. The different appreciation angles for the Amy Long watch also make people feel its different enlightenment. This is also the reason why Amy Long is still sought after over time The memory of precision and time records the imprint of ordinary people creating a very different life, and the complementation between those who chase the illusion and value, it is the perfect collision of time and time and space, exuding the legendary charm inherited from the classics.

      Let’s wait and see, at the Baselworld 2015, Amy Long will interpret the brand DNA “Time Wing” in a new perspective, bringing classics to the world with a unique and refined brand watchmaking philosophy.

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    Rolex Honours The Salzburg Festival Night To Celebrate The Launch Of The New Cellini Series

    In 2014, the world’s leading watch brand Rolex once again joined hands with the internationally renowned Salzburg Festival in Austria to support this high-scale music feast with a history of nearly a century. In addition, in order to highlight the uniqueness and importance of the Salzburg Festival, Rolex presented the “Salzburg Festival Night” at the Shanghai Peninsula Hotel on December 9th, inviting Salzburg Music The chairman of the festival, Dr. Helga Rabl-Stadler, participated in the event and presented an exclusive and powerful musical performance. At the same time, Rolex is proud to announce that the new Cellini series launched at the 2014 Basel Watch & Jewellery Show has been launched in China.
    Russian bass singer Abdelazakov and Italian pianist Allesandro Misciasi gave a wonderful performance

       In 2012, Rolex began a partnership with the popular Salzburg Festival. With a model of perseverance, Rolex’s mission coincides with the belief of the Salzburg Festival. Since then, both parties have helped artists achieve excellence and promote and popularize music around the world. The success of the Salzburg Festival lies in its relentless pursuit of top art for nearly a century, and bringing high-quality performances is its lifelong effort. In 2015, the Salzburg Music Festival will enter its 95th session. Under the leadership of Chairman Dr. Haile Ruibao Stade, it will be another unique classical music event next year.
    Dr. Helga Ribbostede, President of the Salzburg Festival and Mr. Abdelazakov, Russian bass singer

       The climax of the dinner came from the wonderful performance exclusively presented by the Salzburg Festival-the famous Russian singer Ildar Abdrazakov and the Italian pianist Alessandro Misser Allesandro Misciasi presented a four-tune singing performance together, which showed his passion for art and meticulous professionalism, and made the audience experience the unique charm of the Salzburg Festival.
    Salzburg Festival Chairman Dr. Helga Ribbo Stade speaks at ‘Salzburg Festival Night’ hosted by Rolex

       In keeping with the classical theme of the Salzburg Festival Night, it also celebrated the official launch of the new Rolex Cellini series from the 2014 Basel Watch & Jewellery Show in China. This collection consists of 12 classic watches, each of which combines expertise and exquisite craftsmanship, fully showing the timelessness of the Rolex watchmaking tradition. Simple and elegant lines, noble and magnificent materials, and exquisite luxury decoration, every detail meets the rules of watchmaking technology.
    CELLINI Classic

       Rolex presents the new Cellini series, which embodies the classic style and timeless elegance of traditional watches in a contemporary spirit. This new collection consists of 12 classic models, each of which combines expertise and craftsmanship, fully embodying the timelessness of Rolex’s watchmaking tradition. With simple and elegant lines, noble and magnificent materials, and exquisite luxury decoration, every detail conforms to the laws of watchmaking. However, this new series of watches is not limited to the beautiful designs of yesteryear. Inspired by the well-respected artist, goldsmith and Holy See sculptor Benvenuto Cellini of the Italian Renaissance, the Rolex Cellini series returns to classical roots on the one hand, and reinterprets the essence of the middle with modern methods, perfect harmonious. These watches contain Rolex’s watchmaking tradition, reminiscent of contemporary immortal architecture, with its layout proportions and minimalist lines, which are cleverly matched with modern space and light and shadow. The new Cellini watch breaks away from the traditional constraints and completely becomes the guardian of time. It is also a symbol of luxury style and truly reflects the extraordinary value of art de vivre.
    Cellini TIME-White Gold

       The new Cellini series represents the most exquisite and charming in the watchmaking tradition, absolutely noble and elegant. The case is made by Rolex’s exclusive foundry and is available in 18 ct white gold or eternal rose gold. The classic circular design with a diameter of 39 mm is the brand’s traditional logo. The delicate shape of the ears, polished finishes, and double outer ring composed of a dome-shaped outer ring and a triangular-pitted outer ring make the watch unique. . Among them, the triangular pit pattern symbolizing Rolex is used for the screw-in case back, which is rounded like the old design. The trumpet-shaped screw-down crown underlines the delicate aesthetics of the Cellini series.
    Cellini DATE-Eternal Rose Gold

       Another dial also quotes the brand’s watchmaking knowledge and tradition. Each dial is lacquered or decorated with black or silver-plated classic ‘rayon flammé de la gloire’ radial pattern, with gold solid hour markers. The dial layout depends on the different functions of the watch. The entire Cellini series can be divided into three categories. Cellini Time is an example of classic watchmaking, with hours, minutes, and seconds displayed. Cellini Date adds the calendar function through the hands of the sub-dial. Finally, Cellini Dual Time can display the time in two time zones at the same time, and the sub-dial window in the second time zone is equipped with elegant sun and moon day and night indicators.
    Cellini Dual Time-Eternal Rose Gold

       All new Cellini watches are equipped with extremely accurate self-winding mechanical movements, all certified as precision timepieces by the Observatory and manufactured by Rolex. For the purest traditional style, these watches are equipped with a bright black or brown alligator leather strap, stitching trim, and 18 ct gold buckle, which appropriately reflects the elegance of a gentleman.
    Rolex and the arts
       Rolex is proud to be an important driving force behind the best art events, artists, art projects and events.
       At the beginning of the 20th century, when pocket watches became popular, Rolex founder Hans Wilsdorf successfully realized his dream and created a watch that combines precision and elegance. Since then, Rolex, the Swiss watchmaker’s leading brand, has encouraged individuals to excel. Over the years, Rolex brands and products have continued to develop and strive for perfection. Because only the highest quality materials are used and designed by the best designers, Rolex watches have become a symbol of elegance, dignity and highest quality.
       Upholding the brand tradition and promoting brand value, Rolex actively assists artists to achieve excellence by supporting a group of carefully selected artists and artistic activities.
       Rolex seeks partners who are just as passionate as their brands, pursuing precision and performance. Therefore, the association between Rolex and the art world is logical. Rolex’s collaboration with the art world dates back to the 1970s. At the time, New Zealand soprano Dame Kiri Te Kanawa began a long-standing collaboration between Rolex and the art world.
       Over the years, Rolex’s support for art has expanded to many outstanding artists in various fields. In the field of vocal, Rolex’s endorsers include the famous Spanish tenor singer Plácido Domingo, who has worked with the brand for more than 30 years, and the Italian baritone singer Cecilia Bartoli ( Cecilia Bartoli), German tenor singer Jonas Kaufmann, and British tenor singer Bryn Terfel.
       The talented young pianist Yuja Wang of the famous classical musicians who cooperated with Rolex. In addition, Rolex has established a close working relationship with Venezuelan conductor Gustavo Dudamel. Recognized as a world-class orchestra, the Los Angeles Philharmonic, where Dudamel is the music conductor, is also sponsored by Rolex.
       In the field of modern music, Rolex maintains a stable cooperative relationship with many well-known pop artists, including Grammy winners, Canadian jazz singers Diana Krall and Michael Bublé, India Sittar player and composer Anoushka Shankar, and the famous French ballerina Sylvie Guillem.
       In addition to supporting artists, Rolex understands the importance of working with prestigious art groups such as the fascinating Teatro alla Scala, the historic Royal Opera House, The prestigious Metropolitan Opera in New York. At the same time, Rolex supports the popular Salzburg Festival and the famous Vienna Philharmonic Orchestra. Rolex’s support for art has now extended to Asia and has become a dedicated timepiece for the National Centre for the Performing Arts.
       At the same time, Rolex also helps young artists to realize their artistic potential through a number of sponsorship projects, such as the annual World Opera Vocal Contest, Operalia, founded by Mr. Placido Domingo, and the Rolex Mentor and Sponsorship Program (Rolex Mentor and Protégé Arts Initiative), a project aimed at discovering talented young artists around the world, allowing them to collaborate with art masters for a year, and receiving one-to-one careful guidance during this period.
       Recently, Rolex has established a partnership with Medici.tv, an online video leader in classical music. With this unique platform, music lovers can experience the lively charm of well-known concerts at any time. Similarly, Rolex has partnered with Euronews’ music show called Musica, which brings viewers to the world of music and dance. Rolex partners also include Operaonline, a comprehensive online opera library open to all opera fans. These are part of the Rolex Art Support Program, which aims to promote and popularize music around the world by exposing the public to high-quality classical concerts, festivals, operas and musicians.
       In the spirit of the founder of the brand, Mr. Wilsdorf, Rolex is always active in the arts and spares no effort to support outstanding talents and institutions that share common values ​​with the brand and relentlessly pursue perfection and excellence. This support will benefit the inheritance of the artistic heritage and make a unique and lasting contribution to cultural causes around the world.
    About Rolex World
       Rolex World is located at the Roosevelt Private Club on the Bund, Shanghai. Rolex is the only brand experience center in the world. The exclusive space covers an area of ​​more than 800 square meters. Watch sales in one, bringing to the public a truly all-round interactive brand experience. Named ‘World • World’, it means the infinite extension of time and space. It is precisely Rolex’s long-term pursuit of eternal perfection. For more information or to make an appointment, please call (021) 33300091, or visit http://www.therolexexperience.com/