Basel Watch & Jewellery Show 2016 has been opened, and each exhibition is a feast for people. Longines, famous for its elegance, also participated in this exhibition and presented a variety of exquisite timepieces. Let’s enjoy this rider’s series watch which shows Longines’ passion for equestrianism.

   Adhering to the enduring enthusiasm for equestrian sports and the concern for women watch lovers, the Longines Riding Series has added new watches. Inspired by the harness of the exclusive Francis mountain horse of Switzerland, this new style is inspired by the rectangular buckle on the stable. While continuing the elegant tradition of Longines, it also contains the brand’s equestrian sport. Extraordinary enthusiasm.

   Longines has a long history with equestrian sport for more than a century. To pay tribute to this enduring enthusiasm, the Longines riders series came into being. Many of the models in this collection are inextricably linked to equestrianism. Their shapes and materials are inspired by the iconic elements of equestrian sports, designed to evoke a deep resonance of equestrian lovers, and to pay tribute to the elegant charm of riders and horses.

   Today, the Longines Riders collection is adding new work. Inspired by the harness of the exclusive Swiss horse Franche, the new watch is designed with a rectangular case, which reproduces the rectangular lines of the stirrup. The Franche-Horse originated from the historic Swiss Jura Mountains, and Longines was born in this region, and has become one of the many outstanding watch manufacturers. The new watch fully extends the distinctive characteristics of the Kashi series, and is specially created for ladies who love equestrian sports. The pointer dances with the melody of time and the horse’s leaping steps on their wrists. Longines presents the brand’s sincere enthusiasm for equestrian sports with the Riding Series, and pays tribute to the deep friendship between the two.

   Baselworld 2016 will present us with a beautiful and unique visual feast. We look forward to the report group in front of the Watch House to bring us more exciting content. For more details, please click the watch house Basel live event:

RADO Swiss Rado launched the True series of eye-catching watches to present the upcoming Mother’s Day, bringing a warm gift to every mother.
 The new RADO True series is made of beautiful and durable high-tech ceramic materials. It will be a style for mothers to express their gratitude. The RADO True Series white high-tech ceramic watch has a small and charming shape, just like a piece floating on the wrist. The white polished high-tech ceramic case is the icing on the cake of the True series’ classic rounded shape. This eye-catching product will undoubtedly bring a lasting beauty to your wrist. The watch’s pure white dial is inlaid with 4 brilliant Weselton diamonds, adding a sense of beauty to the whole.

 The new triple-row bracelet is flexible and comfortable to fit, even the smallest wrist can be comfortably worn. Although the watch is clearly separated from the bracelet, the connection between the case lines and the bracelet gives this watch a more dynamic and dynamic look, which is integrated with the overall style. RADO firmly believes that beautiful appearance and excellent functions can be achieved at the same time. At the same time, it never compromises on aesthetics and wearing comfort. This watch is the ideal interpretation of this concept.
A watch for a lifetime
 The Rado True series of True Watches once again made the iconic high-tech ceramics of the Swiss Rado watch into the spotlight. High-tech ceramics are harder and lighter than stainless steel, making them one of the most lightweight and durable materials used in fine watchmaking. In addition to its extraordinary lightness and resistance to wear, the high-tech ceramic material is also hypoallergenic and moist: it can quickly adapt to the body temperature of the wearer, and the touch will not be too cold or hot.
 In the end, a long-lasting shine, accompanied by a lifetime watch-a beautiful gift for mothers.

Steve, Swiss Championship. Steve Guerdat had sat on horseback before learning to walk, and later became the world’s top obstacle course jockey. His success comes from his passion for horse riding and his love for horses. In 2012, he ranked third in the world, and won the Rolex Grand Prix at the 2013 Geneva International Equestrian Festival (CHI Geneva), and won the FEI World Cup obstacle course in 2015 and 2016 for two consecutive years. He won the championship, and the Rolex Cosmograph Daytona watch he wore is a testament to his connection with the horse and his outstanding achievements.

Steve Guerdat is a track obstacle rider from Switzerland. In 2008, he won the bronze medal in the group obstacle course in the Beijing Olympics. He continued to create personal peaks in the equestrian world in the next few years and won consecutively in 2015 and 2016 FEI World Cup Field Obstacle Championship

The connection between the jockey and the horse is like a love story. This does not happen overnight. By trusting each other, the jockey and horse can build a harmonious relationship.

Steve Guerdat won the Rolex Grand Prix at the Geneva International Equestrian Festival in 2013, when a Rolex watch he wore became the best partner to witness the peak of his career

Guerdat said that he has always had a clear goal and he hopes to be accompanied by horses. He feels free and comfortable when riding horses. The whole space seems to be only himself and horses. He loves this feeling very much. The equestrian field obstacle course is not just a sport, but an attitude to life. Participants must be fully committed and fight alongside the horses. Guerdat’s interaction with horses has benefited him a lot and learned the true meaning of life, making him realize that achievement is of secondary importance.

Cosmograph Daytona is Guerdat’s favorite watch. In addition to his proud achievements in equestrian career, he also contains many memories of his daily life. It is an important object inseparable from him.

He recalled that he was only 16 years old when he first participated in the Geneva International Equestrian Festival, and since then he has been fascinated by the atmosphere and lively crowds of the event. They cheered Guerdat with a thousand times of enthusiasm, which was undoubtedly the happiest week of his year. He does his best every year at this event. Guerdat has always loved to play in Switzerland, because the audience is the soul of the event. When he enters the stadium, he will feel the warm cheers of the crowd, making him feel more powerful.
Guerdat’s Rolex Daytona watch will remind him of it all. He was wearing this watch when he won the Geneva International Equestrian Festival for the first time in 2013, and the event has far-reaching significance for him. So far Guerdat wears this watch, which is inseparable from him.

Oyster Perpetual Cosmograph Daytona

18ct eternal rose gold material / 4130 self-winding movement / hours, minutes, small seconds display / chronograph function / C.O.S.C. Swiss Observatory certification / sapphire crystal mirror / waterproof 100 meters / table diameter 40mm