In November 2015, Cartier, a French luxury jewelry brand, unveiled a new boutique in Beijing’s fashion landmark, Beijing SKP, and continued to write about its indissoluble bond with the Chinese market.
Cartier Beijing SKP boutique exterior
Starting from Cartier’s sanctuary, 13 Heping Street, Paris, each Cartier boutique can make you feel the brand’s century-old history, style heritage and classic timeless elegance. The design of Cartier’s Beijing SKP boutique follows the ‘copper concept’ of Bruno Moinard, an internationally renowned designer. The bright crystal chandeliers and beige-toned curtain walls in the store create an elegant and harmonious atmosphere. Copper-colored trim and crystal clear glass display cabinets interweave with exquisite and gorgeous works, exuding classic French romantic temperament. At the same time, the exquisite design details of the boutique take into consideration the needs of different customers, so that everyone can feel Cartier’s intimate and professional service in a comfortable and private environment.
Cartier Beijing SKP boutique jewelry display area
Cartier Beijing’s SKP boutique has a total area of nearly 300 square meters and is divided into jewelry, watch and accessories display areas. Newly displayed jewellery display area brings customers multiple aesthetic sensory enjoyment; a calm and high-end watchmaking display area shows the ingenious fusion of machinery and art for watch lovers; new accessories with ‘HOME’ theme as the design style In the display area, we provide customers with unique lifestyle choices with a full range of low-key and elegant accessories.
Galanterie de Cartier necklace, ring
In its more than 168-year history, Cartier has always written a glorious history in the field of fine jewelry and watches with its unique design, innovative ideas and craftsmanship passed down from generation to generation, and continues to explore and innovate as the times evolve. The new SKP boutique also presents all the latest Cartier creations.
Clé de Cartier watch
For example, the Galanterie de Cartier series, which interprets Art Deco style, uses geometric patterns to play with the symmetrical curves and contrasting black and white contrasting colors. It is unpredictable between light and shadow, and sets off the modern and elegant urban temperament of women.
C de Cartier handbags
The accessories collection is equally exciting. The new C de Cartier series, with amethyst, orange garnet, cordierite, turquoise, chalcedony and pink crystal, and many other colors on the bag freely sway individuality. The collection can be carried on the shoulder or by hand, hand-dyed edges, saddle stitches in the same or contrasting colors, the Cartier hot-stamped logo, leather upholstery lining … the details convey the brand’s ingenuity.